90% of UK Gen Z are on Snapchat. Gymshark are as rooted in Gen-Z culture as Snap Inc. For their Little Joys campaign the social platform featured real Snaps from real Snapchatters to capture the raw, unfiltered, everyday moments that are unique to Snapchat.

The campaign featured contextual collaborations with McDonalds, Lime, and of course, Gymshark.