SPEC AD / CONCEPT

THE ECONOMIST ADS are revered as the greats of the industry. DEVELOPED BY THE LEGENDARY DAVID ABBOTT (THE ‘A’ IN AMV) - THEY’RE KNOWN FOR THEIR PUNCHY HEADLINES WHICH SPEAK TO THE INTELLECT OF THEIR READERSHIP. I don't read The Economist, so I've been foolish enough to have a go at writing some spec ones.