Highlighting his hormonal obstacles using a tone of voice more often used to downplay hers, we intended the lines to spark conversations and debate - which this one certainly did.

VOY is talking healthcare, and when it comes to healthcare, the talking part matters.

Hormones shouldn’t be dismissed and while women are in tune with theirs, we found that men almost never consider theirs.

Low sex drive? Lost your spark? You might have low testosterone.

AGENCY: 10 Days London
CLIENT: Voy