THE ELFLETES
IT’S Christmas. STANDING OUT IN THE NOISE OF COMPETITORS IS DAMN NEAR IMPOSSIBLE. WE NEEDED HELP. SO WE RECRUITED THE ELFLETES - A GYMIFIED GROUP OF PUMPED UP ELVES. ELF ON A SHELF, IF THAT SHELF WAS FULL OF PROTEIN SHAKES AND DUMBBELLS.
STOP-MOTION FILM
We introduced the Elfletes in a stop-motion film. Part origin story, part Hallmark rom-com, the piece played out across Gymshark socials before the Elfletes took over our website, invaded our stores, and even the office.
Our in-house designers created bespoke miniature versions of current stock for our Elfletes to wear connecting the campaign to merchandise. Who wouldn’t want to dress like an Elflete?
Our Elfletes took over our Regent Street Christmas display s too - and were even featured in a festive window documentary.
