NGANNOU VS. FURY
gymshark
SMASH SOME DOORS.
break the internet.
we pranked the boxing media ahead of francis ngannou’s fight with TYSON FURY to show the ufc legend’s impressive strength.
Francis Ngannou was the heavyweight champion of the UFC. His debut boxing match? Tyson Fury.
To boost the association between Francis and his sponsor, Gymshark, we staged a prank that appeared to show Ngannou smashing through doors in the run up to the fight.
The CCTV footage was ‘leaked’ onto Reddit, and then ended up on Pubity, The Daily Mail, Talk Sport, The Sun and racked up millions of views across TikTok, Instagram, and YouTube. Here’s how we did it…
