PURESPORT - UNFLAVOURED
0 flavour. 0 colour. 0 Michelin Stars.
Puresport developed an Unflavoured Energy Gel. It’s built to combat the phenomenon of ‘flavour fatigue’ - increased oral and gastro sensitivity during high-intensity, long-distance exertion. A bland new gel that deliberately tastes of nothing.
BLAND AMBASSADOR
FISH & RICE CAKE GUY
Introducing Puresport’s first ever Bland Ambassador, Danny Andrews - better known in the UK as meme legend Fish & Rice Cake Guy.
For our most boring flavour ever needed someone with a palette to match. We worked with Danny to recreate his viral meme, replacing rice cakes for Unflavoured Energy Gel.
The stunt generated over 1 million organic views.
And if, like Danny, you’re tracking your macros:
Puresport Unflavoured Energy Gel: 30g Carbs.
Standard Rice Cake: 8g Carbs.