POWER - WINTER ARC
WINTER ARC IS COMING.
LOCK IN.
Dark mornings. Cold nights. When the Winter Arc comes, it’s time for Power. Gymshark’s heaviest weight fabrics for our customer’s hardest wearing workouts.
CHRIS BUMSTEAD
SAM SULEK
STILL LIFE
For our product still life, we encased the garments in 50kg slabs of ice, and photographed them frozen. To support our social media rollout, we ensured our audience knew we crafted the content without the use of AI - and released some tension - by taking a mallet to the slabs.