Puresport - when life gives you lemons

London Marathon is the biggest event of the year for Puresport - the UK based sports nutrition company. The problem was, the previous year’s marketing campaign slapped so hard, Big Sugary Drink sponsors slapped back. We ain’t bitter, but we’re always salty.

Fine. Let them sponsor the race. We’ll sponsor the training with our new flavour.
When life gives you lemons, make Orange Lemonade Ultra Electrolytes.