GYMSHARK66 - DREAM SMALL
80% OF RESOLUTIONS FAIL.
FOR THE 2024 LAUNCH OF GYMSHARK’S ANNUAL CHALLENGE WE HIT PEOPLE WITH SOME UNINSPIRING HOME TRUTHS WITH GOOD REASON. wE CHALLENGED PEOPLE TO MAKE SMALL, SUSTAINABLE changes they could commit to.
66 days to form a habit.
66 days to change your life.
DREAM SMALL
Lead by insights on why resolutions fail, instead we challenged our Gymshark 66 participants to ‘Dream Small’. Set smaller, achievable targets to make real, lasting sustainable changes to their lifestyle.
GYMSHARK66
The brand’s flagship 66-day annual challenge is based on a scientific study that suggested 66 days was the optimum timeframe for a lifestyle change - from getting up an hour earlier, to having a protein shake before bed - to embed itself in your routine. In short - in 66 days a task becomes a habit.