PURESPORT X AMY HUNT
An exquisite tasting electrolyte by European 100m and 200m champion Amy Hunt. We teased the flavour in a series of films, before revealing Pomegranate to the world.
AMY THE ARTIST
Inspired by Amy Hunt’s passion for off-track visits to galleries and museums - we developed an art-themed concept with Amy.
The films saw her seeking flavour inspiration from works of art and our painterly photography imagined Amy as an artist in her studio.
We commissioned painters to create painted product imagery for something that felt hand-crafted.
